Minnesota Fly Fishing – An Example of Niche Advertising
Are you a Minnesota fishing guide, or resort/motel owner that benefits from people who fish? Maybe you’re a shop owner looking to increase your fishing merchandise sales. If you are, you need to find a cost-effective means of advertising in a medium that serves the customers you have targeted. The Internet is ideal for many of you looking to advertise in niche markets such as fly-fishing.
Keys to Niche Marketing
- The niche market you decide to advertise in should be a place where your prospective client hangs out. The respective place must offer what they want to read, have clubs or events that bring them together, and offer the information they are looking for.
- The market must be large enough to allow a profit but small enough so there aren’t too many competitors.
- The market must show they will spend money.
- The group must be passionate about their hobby.
Find Out What People Are Searching For
If you want to find out what questions people are asking go to http://inventory.overture.com/d/searchinventory/suggestion/
This is what you’ll see if you do a search for “fishing minnesota”:
Google also has a tool called the Google Sandbox that can help you generate a list of
words.
Tip: Try using synonyms and other varying word choices.
Why would you opt for banner advertising when you can be featured for everyone to see? Banners rotate through the site for prospective customers to see. The problem is that Internet users have the shortest attention spans of all mediums. They might not be around long enough to see your banner impression. This problem is likely to worsen as they add more banner ads to their sites.
Google Searches by Keyword Phrases on October 28, 2005
“Minnesota fly fishing” – 371,000
“Minnesota fly fishing guides” – 2,530,000
“Minnesota fly fishing guide” – 2,330,000
This site receives more than 10,000 hits every month and is getting bigger. It has more than 1,000 links to it and its regular membership of 300+ is growing steadily. If you are looking for a viable, yet affordable arena to advertise as a fly fishing guide, this is it. If you benefit in anyway from fishing, this site is it as well.
If you are serious about guiding, filling your motel/resort rooms, or selling fishing products, you’ll want to be featured here. Can you afford to have your competitors grabbing this market away from you? Even the big boys like Wal-Mart and McDonald’s advertise heavily because they know the competition is stiff at every level. Equally important is branding your business.
Content is Critical
The content should be irresistible to any fishermen, especially those that pride themselves on fly-fishing.
Anyone that enjoys fly-fishing wants many sources of information on their passion such as:
- Fly fishing forums
- Fly fishing reports
- Insect hatch charts
- Fly fishing casting tips
- Fly fishing equipment
- Fly fishing guides
- Fly fishing shops
- Fly fishing knots
- Fly fishing articles
- Fly fishing downloads
The interesting articles, forums, and tips keep people coming back for more. The information on should be expanding consistently, fueling more links and bookmarks.
So if someone loves to live, eat, and breathe fly-fishing, they want to join the many others that do. They want a site to share stories, tips, photos, and articles with other crazed fly fishermen.
A fever for fly-fishing, or any other crazed obsession, must be buffet fed. Give them as much as they want or can hold and they will thrive. Better yet they will continue to come back.
About www.mnflyfishing.com:
http://www.mnflyfishing.com/ offers affordable, effective niche advertising for fishing related products and services. Powered by http://www.fishingwebmaster.com/, a highly-trained team of search engine specialists, your ad will be kept in front of the maximum number of interested customers. This site receives high traffic, has hundreds of links, and its regular membership is growing steadily. If you are looking for a viable, affordable arena to advertise as a fly fishing guide or complementary business of fishing, this is it.
Contact:
Doug Pirila
http://www.mnflyfishing.com/
(218) 390-9973